This book describes the social behavior of human being on social networking service. The writer is Paul Adams who is working for Google service and Facebook. As far as I know, he has the best knowledge in this field. Throughout reading this book, I strongly realized that it is difficult for Japanese to think in this way.
The web is entering its third phase of development. The first phase was documents linked together. When we found the website, we couldn’t interact with other people. With the second phase we started seeing opportunity for interaction with others. Some website had reviews, and ways to leave. Now we are entering the third phase, where websites are being rebuilt around people. Social behavior is key feature.
The first thing you have to remember is the number of people we are interacting in our life. There are clear boundaries based on the connection we have. These are 5 15 50 150 500. We interact with 5 people with the strongest ties. Next beyond this is 15, this group is known to social psychologist as the sympathy group. It’s all the people whose death would leave you distraught. Beyond this is 50 people. These are the people who you communicate with on at least semi-regular basis. Beyond this is 150 people these are the people whom you can maintain stable social relations. You know each other, and you know which of them know each other. The next group is about 500. These are our weak ties friend of friend, people we meet occasionally, or people who met recently. These are people you know but don’t feel close to.
The next thing we have to think is how these group influence us I want to focus on 15 people, we connected with strong tie, such as family, closest friend. They are the people we trust the most. Strong tie is very important for maintain our well-being. I also want to focus on 150 people, but they sometime may become strong information source.
This book also describes the summary of recent development of neuroscience. I believe that we are going to understand how our subconscious works recently. We are not rational. Understanding social behavior in this new age is very important, whatever you do for living, whoever you are. This book is map for starting your experiments to understand new human relation in our world which cannot exist anymore without internet.